Kantar Media, a world leader in audience measurement, today announced a strategic alliance with Twitter to develop a new suite of tools to support planning and analytics for the UK TV industry.
Sport Industry Group asks Richard Brinkman, head of the KantarSport business unit, about the moment that changed his career, his advice to the next generation starting out, and his favourite career-changing moment of 2012.
Global media monitoring and media evaluation requires precise media intelligence, something we promise you thanks to the integration of Presswatch and Millward Brown Precis.
Our broadcast monitoring, press cuttings, press monitoring, internet monitoring and media analysis is also informed by insights gained through over fifty years of experience previously known as TNS Media Intelligence, Tellex and Parker Bishop.
The audience measurement services we provide for organisations such as BARB go far beyond simply measurement.
Using the resources of software tools such as Infosys, Expert Software, X*pert, we ensure that TV measurement, radio measurement, and internet measurement all allow for more effective media planning using our PeopleMeter, VirtualMeter, Return Path Data and Portable People Meter PPM technologies.
KantarSport is our dedicated sports monitoring and sports research specialist unit that delivers genuine insights into the challenging sport and entertainment sector, playing a pivotal role in the sports sponsorship sector worldwide.
Working with sporting federations, sport rights holders, football clubs, sports clubs, teams, sports venues and sponsors across the globe.